ClientButter Baby
Commissioned by Universal Favourite
Butter Baby is a newly opened dessert and baked goods store in Jakarta. To support their launch, we collaborated with design agency Universal Favourite to translate the Butter Baby mascot from their initial design into a fully realised 3D character. The mascot now appears across the brand’s marketing, including social media, packaging, merchandise, and in-store displays.
In parallel, we created a landing page animation that introduces the brand story through a sequence of Butter Baby leaving Butterlandia in a spaceship and crash-landing on Earth.